Frédéric Malle unveils spectacular concept at new Paris store
French luxury perfumer Frédéric Malle opened a new store in Paris. Located on Paris’ Trendy rue des Francs-Bourgeois, the new store which was designed by Jakob + Macfarlane features interlocking timber elements, which have been slotted together to form sculptural shelves, tables, and display cases.
In addition, the flooring, walls, and ceiling, have all been clad with a mirrored surface that creates a series of reflections, while giving the impression that units hung from the wall are levitating above the ground. Conceived for Les Editions de Parfums Frédéric Malle, Jakob + Macfarlane collaborated directly with Frédéric Malle himself during the scheme’s development.
Malle, who is particularly fond of the firm’s design of the restaurant at Centre Pompidou, called for a setting where “the soul’s relationship with the imagination can expand, filling every corner in infinite reflection”. “As someone who loves working with perfumers, like an editor at a publishing house, I immediately sensed — with the help of these great architects — that together we’d invent a new way to display our collections,” explains Frédéric Malle.
“Jakob + Macfarlane understood this perfectly. Their project envisioned a sort of box, slipped within the existing shell of a historic building in the marais. Its interior resembles a carefully sculpted, three-dimensional grid, from which a series of mysterious islands — elements that become shelves, tables and refrigerated cabinets — emerge.”