Fred Perry opens new store in Tokyo at Jingumae

The new Fred Perry store in Tokyo is located within the Jingumae district and covers 4 floors over a space of 3,550 sq. ft.The store has the feel of a very cool apartment or loft style building.

A mezzanine style space floats at the very top of the store, serving a VIP customer area one floor above it. The mezzanine features black leather, mid-century furniture and bookcases as well as up-to-the-minute sound systems to showcase the records being played on the decks provided.

There is a floor that is dedicated to collaborations with designers such as Raf Simons and Nigel Cabourn, while on the ground floor there is a full range of the brand’s men’s, women’s and kid’s collections as well as leather goods and accessories.