France to attract more Middle Eastern travellers
UAE, Saudi Arabia and Kuwait are currently the top three countries in the Middle East in terms of number of tourists visiting France and there is an upward trend throughout the entire region. At the recent Arabian Travel Mart Atout France (French state tourism promotion body) an online travel portal to help travellers pre-plan their visit to the diverse tourist hot spots of France.
In an interview to Khaleej Times, the head of the Near and Middle East regional office believes that the new digital strategy will accelerate tourism promotion considering that today a third of all sales of French tourism services are made on the Internet.
According to an Atout France survey. 50 per cent of the Middle East clientele spend more than €5,000 a day and their average stay in France is some 11 days in one trip which is comparatively longer than many global visitor segments.
France has also created last year a new Palace segment in five star hotel categories which has been of great attraction to Middle Eastern travellers who are drawn by luxury and opulence. According to a survey by Atout France, 42 per cent of the visitors who stay in Palace of hotels are from the Middle East.