BUSINESS of LUXURY Forum

 

Bucharest, 16 March 2010

 

CPP Management Consultants Ltd, sole Central and Eastern European management consultancy firm specialized in luxury industry continues the series of its successful annual events dedicated to the business of luxury with a new event, scheduled to take place on March 16^th , 2010 in Bucharest, Romania at CAPITAL PLAZA Hotel.

 

The BUSINESS of LUXURY Forum is a business to business event dedicated to luxury industry and covering all segments: hotels, SPA, fashion, travel, accessories, watches, jewelry, organic concepts, gourmet, fine wines & spirits, airlines and it covers ROMANIA, BULGARIA, SERBIA, SLOVENIA, UKRAINE and POLAND. The Forum continues the series of events previously branded Luxury Days which have been organized since 2004 on an yearly basis. The estimated number of participants for the 2010 edition will be 250.

 

The unique aspect of the event is that it also attracts a good number of very wealthy Eastern European luxury goods and services consumers who attend the event both to explore the possibility of developing a luxury business and to update on luxury developments. The format of the event including the very selective media participation provides confidence for these consumers, assuring their privacy. That is why, each edition of the event featured, among its business topics, special presentations such as wine tastings with the leading Romanian sommelier, cigars tasting, fragrance demonstrations as well as presentations of a first class cabin of an airline.

 

The event partners will display on location their most exclusive products in specially designed presentation cases in such as way to provide an environment of exclusivity.

STRUCTURE

- open debate moderated by speakers representing each luxury segment (speakers from all countries represented)

- presentation by leading speaker (CEO of a top Italian luxury brand)

- presentations of partners - exclusive products & services (presented by brand Ambassadors)

- wine tasting with a top sommelier (the best wines from Bulgaria and Romania)

- black tie evening cocktail* hosted by a top Eastern European celebrity (most likely an internationally famed soprano)

*the evening black tie cocktail will be held in a different location, most likely a famous museum downtown (details will be available late January)

TOPICS

- presentation of the 2009 luxury markets reports on each of the countries covered by CPP- Serbia, Romania, Bulgaria, Poland, Slovenia and Ukraine

- latest luxury market developments in the region as well as internationally (analysis compiled by CPP)

- the profile of the luxury consumer in Central and Eastern Europe (presented by CPP and illustrated with two luxury consumers)

- online marketing and research for luxury brands

- presentation of the top brands which appeal to luxury consumers in Central and Eastern Europe

- e-commerce opportunities and business models

- recruitment and training of luxury industry human resources

PARTICIPANTS

- regional luxury industry executives - middle and top managers (Central and Eastern Europe)

- top commercial executives of international luxury brands interested to expand in the Central and Eastern European region

- investors interested in luxury industry (private and institutional investors)

- business media representatives from Bulgaria, Romania, Serbia, Poland, Ukraine

- investment funds from Asia and Middle East interested in the luxury markets of Central and Eastern Europe

- suppliers for luxury industry (banks, leasing companies, construction companies, security companies etc)

 

The leading speaker of BUSINESS of LUXURY FORUM 2010 will be the CEO of a top Italian luxury fashion brand ** Mention should be made that the leading speaker of the 2009 edition was Mr David Pilnick, Senior International Vice President, SAKS FIFTH AEVENUE

 

PARTNERSHIP / SPONSORSHIP

The event is ideal for the following categories of partners / sponsors:

1. Luxury brands with a presence in Eastern Europe

- ideal for launching new products or services (limited editions, lines)

- announcing future plans for the company

2. Luxury brands interested to expand in Eastern Europe

- to identify a local partner / distributor / franchisee

- gather valuable data on market potential

3. Suppliers

- architects, real estate, HR, security firms, IT companies

- banks, leasing companies

Previous edition of March 2009 partners and sponsors: Audi, L'Occitane, Oliviers&Co, Chivas, Perrier Jouet, Reine Astrid, Marriage Freres, Air France, Carol Parc Hotel.

EXHIBIT

As a novelty, partners and sponsors will be allocated exhibition / display space (total exhibition area 150 sqm)

MEDIA / PR

As all the previous CPP events, the Forum will be promoted through an exclusive partnership with a leading Romanian media group, with high exposure on business. The duration of the media campaign will be 3 weeks, prior to the event and will include: print ads and online banners. Partners and sponsors logo will be featured in all the ads. The 2010 Forum will also benefit from regional promotion through media partnerships with the leading business publication in each of the other countries – Bulgaria, Slovenia, Serbia and Poland.

A comprehensive media package will be handed to the media attending and will be sent to all major media in the Central and Eastern European region as well as the major international business publications.

Daily event updates, speakers interviews and analysis will be featured on the dedicated event web site www.businessofluxuryforum.com

 

For further details, please contact: office@cpp-mc.com  Mobile + 40 727 736 802 ; + 40 744 373 374