First CRABTREE EVELYN boutique in Central and Eastern Europe exceeds expectations

The first stand alone boutique of CRABTREE EVELYN in Central and Eastern Europe which opened late November 2010 in Belgrade, Serbia has exceeded expectations, considering the brand was virtually unknown in Serbia. The stand alone store of the premium American natural cosmetics brand which covers 80 sqm and is situated downtown Belgrade, is operated in franchising by local group which also owns leading luxury hotel and the distribution of Bang Olufsen. The company is set to open further locations in Croatia, Montenegro and Slovenia in the following next 2 years. Crabtree and Evelyn is facing its direct competitor, French L’Occitane which has more than 20 boutiques in the region.