First Chinese luxury hotel brand, NUO Hotel opens in Beijing

Located within proximity to the city’s 798 Art District, the heart of China’s dynamic art movement, NUO Hotel Beijing is a celebration of both old and new China, its style and design heavily inspired by the golden age of the Ming Dynasty whilst heralding the emergence of contemporary Chinese art on the world stage.

“The spectacular growth of the Chinese tourism industry in recent years has underlined the need for China to have its own distinctive ‘made in China’ luxury hotel brand,” said Duan Qiang, chairman of Beijing Tourism Group (BTG), owners of NUO Hotels. “As one of China’s largest tourism companies, Beijing Tourism Group is proud to launch a five-star hotel group which celebrates Chinese heritage and culture.”

Threading a common design inspiration throughout NUO Hotel Beijing are symbolic heritage footprints of a veritable who’s who of the Ming Dynasty’s most renowned scholars and philosophers, artists, poets and calligraphers, innovators and explorers.

Designed by Hirsch Bedner Associates, NUO Hotel Beijing features 439 guestrooms, including 56 suites, all with floor-to-ceiling views of the city. Elegant furnishings in warm woods and leather, hushed jewel-toned accessories, plush silk-patterned walls, rich wooden and textured marble floors combine harmoniously in a contemporary interpretation of Ming Dynasty-inspired residential style.

Food&Beverage offerings at NUO Hotel Beijing include Jia, the hotel’s signature Chinese restaurant; N’Joy for international all-day dining; NUO’Ki for contemporary Japanese cuisine; sleek avant-garde O’Bar with its craft cocktails and outdoor terrace; gourmet boutique U’Deli as well as the hotel’s sumptuously elegant, art-bedecked Lobby Lounge.

In keeping with NUO Hotels’ commitment to “low-carbon green intelligence”, NUO Hotel Beijing is equipped with a sophisticated air-purification system with medical-level “F8 classification recognised by the European Committee for Standardisation (CEN).