Ferragamo’s Marina di Scarlino marina resort to be operated jointly with Puro Beach

Marina di Scarlino (Puro Toscana) Grosetto, Italy

The Ferragamo family which controls luxury fashion house Salvatore Ferragamo has long been involved in hospitality too, through the Lungarno Hotels brand. Leonardo Ferragamo, who invested 12 million euros in Marina di Scarlino Yacht Club & Residences in Grosetto (Tuscany) comprising a state of the art marina and 32 luxury suites, has recently signed a 50/50 joint venture agreement with Spanish based hospitality company Puro Beach, to jointly operate the marina complex, the official opening being planned for 8th June. Puro Beach operates in franchising beach clubs in Marbella, Mamaia (Black Sea), Palma de Mallorca and Porto Montenegro (future openings: Dubai and Sao Paolo) and a hotel in Palma.