Ferragamo to exit the Romanian market
Last week the multibrand store Aequilibrium has closed dowm. The store was dedicated mostly to the brand Salvatore Ferragamo and was opened by Cristina Lazar, ex general manager Prestige Parfums.
The store opened last summer, but was slow on sales since the very beginning. The location, interior decoration and customer service were all ok. Unfortunately the timimg was not right, including maybe an inappropriate strategy. Most likely, the owners did not forecast an economic crisis that would force them to spend more on advertising and promotion.