Ferragamo new retail design concept at Rodeo Drive flagship

Salvatore Ferragamo has marked the reopening of its flagship store on Los Angeles Rodeo Drive with a gala celebrating a century since the arrival of its founder in America.

Re-designed by Architect William Sofield the new Ferragamo store in Beverly Hills flagship on Rodeo Drive pays tribute to the Hollywood roots of the iconic Italian luxury brand.

“Salvatore Ferragamo was a pioneer and one of the first designers to recognize the potential of the Hollywood legacy,” says Creative Director Massimiliano Giornetti. “I am honored to carry it forward during this special time for the brand in Los Angeles.”

The grand design draws inspiration from the life and history of Salvatore himself, with a focus on the innovative bespoke designs he created for a roster of celebrity clients. The new Ferragamo flagship features designs from Giornetti’s Women’s and Men’s Ready-to-Wear collections, with private dressing areas highlighted by leather laser cutout inspired gates – referencing Salvatore’s revolutionary artisanal techniques – and custom frosted panels to afford a private and exclusive experience similar to that which Salvatore himself provided to the most glamorous stars of his time.

The gala event was attended by Fulvia Visconti Ferragamo, James Ferragamo, Demi Moore, Freida Pinto, Armie Hammer ed Elizabeth Chambers, Lydia Hearst to name but a few.