Ferragamo launches exclusive online bespoke service, L’Icona

Luxury Italian house Salvatore Ferragamo is launching on May 1st L’Icona, an online project in collaboration with photographer Claiborne Swanson Frank, offering ladies the opportunity to customize their own pair of Varas shoes. The virtual endeavor features Swanson Frank-lensed portraits of twenty-one stylish women Alexandra Richards, Chiara Clemente, and Marina Larroudé – wearing customized Varas or Varinas, this year marking 35 years since the launch of the iconic design by Ferragamo.

adapted from style.com

Ferragamo, Varana shoes