Fendi to host VIP event for the opening in Sao Paolo of its first flagship store in Brazil

Italian luxury house of Fendi (owned by LVMH) is hosting an exclusive ‘by invitation only’ VIP event on June 4th with the occasion of the opening of its first store in Brazil, in San Paolo’s Citade Jardim Mall. The architectural concept of the store follows the concept of Palazzo Fendi in Rome, including some exclusive Italian materials such as the terazzo. Local artists are invited to give their own interpretation of Fendi’s iconic Baguette bag – Leda Catunda, Nelson Leirner, Nina Pandolfo, Rodolpho Parigi  and Isay Weinfeld. Each “Brazil Baguette” will be matched with a bespoke Fendi scarf. All pieces will be on display until July 4.

Baguettemania, Fendi store