FENDI relaunches menswear line and prepares a temporary private club in Milan

In an interview to the Italian media, FENDI CEO Mr Michael Burke confirmed that the house is officially re-launching its menswear line during the upcoming Milan fashion week which will take place in January next year. It will not be a fashion show but rather a presentation / exhibit of the collection. With the occasion of the launch, Fendi will set up in Via Sciesa, FENDI’O a temporary club which will host a party with many celebrities. Earlier this year, the FENDI’O temporary club in Paris hosted an exclusive concert of Duran Duran. The new advertising campaign will also be presented with this occasion.

When asked about the financial performance of the brand, Mr Burke advised that FENDI is the second most profitable fashion brand of the LVMH holding after Louis Vuitton.