Fendi CEO takes over at BVLGARI, in major management reshuffle at LVMH

LVMH confirmed on Monday that Michael Burke, head of Italian fashion brand Fendi, would become chief executive of jeweller Bulgari in February as part of a management reshuffle following its acquisition.

As part of the deal completed over the summer, Bulgari Chief Executive Francesco Trapani took over the chairmanship of LVMH’s watch and jewellery division (Hard Luxury Division) and a replacement for him at the helm of the Italian jeweller was expected to be found.

LVMH, the world’s biggest luxury group, also announced that Pietro Beccari, executive vice president, marketing and communications at Louis Vuitton, would become chief executive of Fendi, and his replacement at Vuitton would be announced later.

Burke is credited with having turned formerly family-owned Fendi into a tightly run luxury brand, and LVMH will be looking for him to apply the same skills at Bulgari.

Beccari, who is leaving Louis Vuitton to head Fendi, is also chairman of Berluti, LVMH’s luxury shoe brand, which will unveil its first ready-to-wear collection in January at Paris Fashion Week.