Façonnable upgrades positioning and pursues retail expansion

French premium fashion and accessories brand Façonnable, owned by Lebanese Group M1, has under the direction of  Ludovic Le Gourrierec, its newly appointed CEO, embarked on a major luxury repositioning of the brand, upgrading product quality and selection of elegant pieces. His new team at the headquarters is made up of professionals coming from major luxury brands, clearly proving the serious long term intentions of the M1 brand.  Façonnable will be primarily focused on men, cashmere collections and a target segment aged 30-50.

As for retail,  Façonnable will refurbish this year its St Tropez and Deauville stores and will relocate the brands New York flagship to Madison Avenue. A brand new flagship store of  Façonnable will open in London in 2015.

Faconnable, Spring Summer 2014 ad campaign