ETRO’s lead over CHANEL in festive season viral film

French luxury maison of Chanel unveiled its probably most lackluster ad / film in the past 4 year. The “Reincarnation,” film by Karl Lagerfeld for CHANEL feaures Pharrell Williams, Cara Delevingne & Géraldine Chaplin. The narrative misses a climax and with the past 3 such short films the have become more predictable. Cara is so much more of an actress and so much more herself in the DIE ANTWOORD’s latest single and music video ”Ugly BOY”.

The As it is the festive season, isn’t it that it is magic we are al oozing for? But where is the magic? I wonder why not host the next Metiers des Arts by CHANEL in New Zealand?

Reincarnation by Karl Lagerfeld for CHANEL’s Metiers des Arts

In a sharp contrast, Italian luxury house of ETRO unveiled ”Rooom of Wonders”, an aristocracy inspired fairy tale setting, where the character embraces flawlessness  in every gesture, bringing back the element of surprise. Watch the short movie here.

ETRO Room of Wonders festive campaign