ETRO difies crisis and continues expansion in North Africa and the Middle East

Casablanca, Johannesburg, Cairo, Bangalore and Mumbai are the main 2010 openings of monobrand stores of Italian luxury brand ETRO at an international level. Controlled by the Etro family, the company exports 75% of its production which is exclusively made in Italy. The company CEO attributes ETRO’s success to the non compromise on production/quality and its strategic international expansion.