Estée Lauder opens in Milan first European store

American beauty giant Estée Lauder has chosen Milan to open the first European store of its Estée Lauder brand. Designed by the brand’s New York headquarters, this 40-square-metre venue located at Via Dante 7, in the center of the Italian city, plays the card of interaction with customers. In addition to Estée Lauder, The Estée Lauder Companies includes brands such as Jo Malone, La Mer, MAC, Clinique and Tom Ford. The group is present in more than 150 countries with approximately 1,430 stores.