ESTEE LAUDER open research centre in Shanghai
World’s leading beauty group, ESTEE LAUDER announced the opening of a research centre in Shanghai, with the aim of studying closer the specifics of Chinese skin types. In a press release, the company said that the genetic factor is key to understanding the reaction of the skin to cosmetics. Fabrizio Freda, ESTEE LAUDER Grup CEO added ”The Chinese consumers are very savvy when it comes to choosing their cosmetics products”. Present in China since 1993, ESTEE LAUDER opened their first research lab in China in 2005.