Escada opens mono-brand store in Bucharest, Romania
German premium brand ESCADA inaugurated last week its mono-brand store in the Romanian capital city of Bucharest. Situated with the shopping gallery of the JW Marriott Hotel Bucharest, the new Escada store features the brand’s first line and reflects the latest international store concept, which has been gradually implemented since daughther of steel billionaire Lakhsmi Mittal took over the troubled brand in 2010.
ESCADA Bucharest is operated in franchising by local fashion designer, socialite and business entrepreneur Romanitza Iovan. Escada follows the recent openings within the JW Marriott Bucharest, of Valentino, Ermanno Scervino and Alfred Dunhill.