ESCADA launches new store design concept

ESCADA has chosen its 230 sqm store in Düsseldorf on Königsallee to introduce a new retail design concept  “The Lounge”.

The first floor opens up to a series of connected rooms, each with its own distinctive décor. Antiques are mixed with contemporary prices, connoting “savoir vivre” at its finest. The evening wear room is like a jewel box retreat inspired by a boudoir, recalling a bygone era. The glamorous array of beautiful red carpet gowns stands out among the antique mirrors and vintage furniture. The room housing the ready-to-wear is designed to feel like a beautiful living room – with a marble fire place, plush sofas and unique ‘objets d’art’.

Artwork by Brazilian artist Valéria Nascimento catches the eye as one walks up the staircase. It is a cluster of scattered flowers petals in porcelain and gold luster, making a stunning wall display.