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Ermenegildo Zegna to dress China’s National Football Team until 2020

Ermenegildo Zegna has signed an agreement to design and provide the official men’s off-field formal and leisurewear attire for China’s national soccer team and Under 22/Under 23 team for the next 4 years.  The sponsorship will cover the 2018 FIFA World Cup qualifying matches and will be previewed today, during China’s national team players’ travel from Shenyang to Seoul for a game against Korea Republic.

The partnership marks a new milestone for the company in China, where the brand has been present for 25 years, since the opening of its first flagship in Beijing in 1991.

Exclusively designed for the occasion, both the tailor-made formal and leisurewear wardrobes are customized with the CFA Team China crest. The formal uniform is a navy, single-breasted suit with a red lining — a nod to the country’s official color. Styled with a cotton white shirt, navy pocket square with geometric details and burgundy or navy silk tie, the look is completed by black derby shoes in calf leather and a raincoat in Ermenegildo Zegna’s Elements Trofeo fabric.

The leisurewear option combines denim jeans with a navy full-zip sweatshirt in Techmerino, a natural, high-performance fabric made of pure merino wool. Accessories include a dark blue backpack with red details and signature Triple Stitch sneakers in red grained calf leather.

The sponsorship, which will be promoted by a marketing and communications campaign, is not the company’s first presence in the sporting field. Over the years, Ermenegildo Zegna Group also supported several sports events, including the Italian regattas in Portofino.

Ermenegildo Zegna dresses the China National Football Team

 

 

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