Ermenegildo Zegna launches online Virtual Fitting Room feature

Italian luxury men’s clothing and accessories brand Ermenegildo Zegna has incorporated hi-tech business’s Virtual Fitting Room technology into its e-commerce operations.

The integration of the technology onto the Italian brand’s website was a joint venture between Ermenegildo Zegna and internet retailier Yoox Group. The technology is designed to show consumers how different clothes sizes will fit their body shapes and sizes, allowing them to achieve a better fit and style.