ERMENEGILDO ZEGNA changes distribution partner in Greece
Greek fashion retailer ELMEC announced last week it has reached an agreement to distribute exclusively ERMENEGILDO ZEGNA in Greece, taking over the existing operation of the monobrand Zegna boutique downtown Athens. Elmec will also distribute Z ZEGNA, the diffusion line of the Italian brand, creating retail points in Attica Department Store and downtown.
Elmec is also the owner of the Attica store, the largest luxury department store in Greece. Earlier this year, Elmec reached an agreement with American luxury leather wear brand COACH. The company also operates the NIKE franchised retail chains for Romania and Bulgaria and carries some of its brands in exclusive distribution in Serbia as well.