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Top luxury brands develop cheaper products: ceramics - the new gold

Review      29 June 2009
 
CHANEL, AUDEMARS PIGUET and VERTU are among top international luxury brands prompted by crisis to develop cheaper products diversifying raw materials. Threfore, CHANEL promotes its all new J12 white luxury watch made of special ceramics, VERTU promotes an all ceramics phone and Audemars promotes a new watch which features ceramics. Recently, HERMES launched its new summer advertising campaign featuring silver jewelry and accessories.