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TOMAS MAIER, the heart and soul of BOTTEGA VENETA
Equestrian 12 July 2010
German born Tomas Maier is currently the Head of Creative Design at Italian luxury brand BOTTEGA VENETA, in charge with all the brand lines, from apparel, leather accessories to jewellery and home collections. He began his professional training at Ecole de la Chambre Syndicalle de la Haute Couture in Paris and her worked for several fashion brands: Revillon, Guy Laroche, Sonya Rykiel. He was also designer for women's line at Hermes for almost 2 years. In 1997 he launched his own line of ready to wear women's clothing.
In June 2001, he was recruited by Tom Ford as Head of Creative Design at Bottega Veneta. Tomas Maier is credited with reinventing the Bottega Veneta brand using top quality leathers and a clean design with a label free aestethic, which was against the general trend of the early 2000 when logomania ruled at all major brands. Today, Bottega Veneta is after Gucci the second most successfull brand of the GUCCI GROUP, its parent company.
Under his creative helm, Bottega Veneta has grown into a well established luxury brand with an impecable reputation for both the unique design of its products and the very high quality of its manufacturing. Maier manage to turn Bottega Veneta into a brand of the same caliber with Gucci, Hermes or Louis Vuitton, otherwise considered direct competitors. Bottega Veneta's coherent branding has been translated by Maier into the sleek design of the stores as well as cutting edge advertising campaigns, which he, himself called ''the art of collaborations''.
In 2007, Maier launched the home collection of Bottega Veneta which is sold in most of the flagship stores internationally. He also designed entirely a suite at the legendary New York luxury hotel, St Regis. Other such interior design projects are to follow suit.