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Sensible marketing helps HARMONT & BLAINE gain market share

Review      01 June 2009
 
While many wordwide luxury brands are looking at restructuring, upcoming Italian HARMONT & BLAINE defies crisis with several new openings, including a lifestyle fashion cafe in Sardinia which opens this summer. Aiming the top worldwide spot as leader of luxury business lifestyle fashion brand, Harmont & Blaine seems to have found a unique positioning within the world apparel market, aiming at young executives. The collections are young, fresh and yet smart. Top Italian football player Fabio Cannavaro is just one of the previous brand icons and ambassadors for the easy chic Italian brand.
The new store and cafe in chich resort town of Porto Rondo, Sardinia, comes after recent successful launches and openings in Russia, Qatar and Hong Kong.