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RALPH LAUREN expand retail for women collections and launch e-commerce in Europe
News 07 September 2010
Brian Duffy, CEO of Polo Ralph Lauren Europe and Middle East has confirmed for Italian media that the company will be extending the retail spaces dedicated to women's wear and accessories. The first changes are being implemented in the flagship Ralph Lauren store in Milan where an extra floor is now dedicated to women, including the Blue and Black Labels.
He also spoke about the new opening of a Ralph Lauren store in New York dedicated entirely to women. As for e-commerce, the company will launch the service gradually in Europe, later this Fall, the UK being the first country where it will be available.