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MICHAEL BUBLE joins league of top luxury brand ambassadors
News 21 April 2010
ROLEX has recently unveiled a new advertising campaign featuring MICHAEL BUBLE, its youngest brand ambassador, also known as the ''new Frank Sinatra'', with a unique voice and music which reaches both young generations and more mature ones. Other famous ROLEX ambassadors: Cecilia Bartoli, Placido Domingo, Diana Krall and Rolando Villazon.
Rolex, along with Mandarin Oriental Hotels ('Fans of Mandarin Oriental'') has maintained an impecable concept for its endorsement strategies. Rolex features famous celebrities from other categories such as golf, yachting, tennis, motor-sport, equestrian, exploration and skiing. Rolex not only reaches a very wide target of audiences but also masterfully endorses its products with the top celebrities.
Due to the recent tabloid media exposure, ROLEX has recently dropped its agreements with Tiger Woods and Angela Gheorghiu. Both stars have been involved in marital tabloid scandals, Tiger Woods adding a sexual scandal and Angela Gheorghiu pursuing its highly publicized divorce from Italian tenor Roberto Alagna.