News

Casablanca, Johannesburg, Cairo, Bangalore and Mumbai are the main 2010 openings of ...

VOGUE divas Anna Wintour and Carine Roitfeld

Interviewed by AFP, Jean-Jacques Picart (consultant of LVMH) and Donald Potard, ...

Italian luxury shoes and bags leather manufacturer TOD'S has launched in its Paris flagship ...

CPP, organizer of BUSINESS OF LUXURY FORUM 2010 edition annouces the main topic of the ...

Crisis is deepening in the auto sector in the Central and Eastern European region too. ...

In a recent interview to Italian daily IL SOLE 24 ORE, Mr Francesco Formiconi, COO of GIORGIO ...

MORE NEWS

People

Pierre Berge met Yves Saint Laurent in 1958, in Paris. At the time, Yves Saint Laurent was ...

Born with a humble background in the small town of Adjud in Romania, Angela Gheorghiu has not ...

Opportunities

''The Chairman'' is the world’s first luxury hybrid smart phone produced under the ...

GOYARD, ASPREY and BERLUTI are just three of the leading small luxury brands which are ...

Analysis

Those of you who frequently abroad, irrespectively of age, gender or sexual preference, ...

Mr Yves Saint Laurent with all time friend and muse Catherine Deneuve

For the fourth consecutive year, YSL has continued to be the black sheep of the GUCCI GROUP, ...

Lux Garden Hotel in the mountain resort of Azuga (Romania) aims for RELAIS CHATEAUX membership

Review 17 July 2009

Lux Garden Hotel Azuga

Click on the picture to see gallery (1 picture)

New co-owners of LUX GARDEN boutique hotel situated in the mountain resort of Azuga (Carpathian mountains - Romania) have recently declared they intend to include the hotel in the prestigious RELAIS CHATEAUX marketing chain of hotels. Oliver Petcu of CPP Management Consultants Ltd doubts that it is highly unlikely for the reputed chain to afflilliate such a modern design property in a mountain resort which only has domestic awareness and which is far beyond the reservices and facilities of Romanias leading mountain resort of Poiana Brasov, which is considered the best mountain destination, with the highest number of 4 and 5 star hotels. Azuga as a resort town has very few services of deluxe level, such as restaurants, clubs or shops.
Mention should also be made that, Relais Chateaux have affilliated few properties in Central and Eastern Europe, with none in the established markets such as like Russia or Czech Republic.
The upgrade of the SPA and featuring of Bvlgari bathroom amenities is highly unlikely to compensate for the need to redesign the rooms, which current furniture and decor are outdated and of four star maximum standard. It will also very much depend on the standard of management owners are willing to impose and invest in.