German premium brand ESCADA inaugurated last week its mono-brand store in the Romanian ...
read more
Prada opened last week two stand alone stores, marking the official entry on the Moroccan ...
read more
French luxury group PPR, parent company of Gucci, Bottega Veneta, Boucheron has teamed up ...
read more
French luxury maison Chanel announced the opening of its 6th store in Australia, in the ...
read more
Italian luxury group TOD'S which includes the Tod's, Hogan, Fay and Roger Vivier brands, ...
read more
The biggest rally in three years for luxury-goods makers in Europe is fizzling on concern ...
read more
HUGO BOSS re-opens in Bucharest with new franchise partner
News 02 June 2009
After having closed early this year in Bucharest, HUGO BOSS signed a franchise agreement for Romania with a new partner, jointly Romanian/Italian ownership. The first Boss store was opened this Spring in the seaside town of Constanta. The new Boss store will open March 2010, also on Calea Victoriei but in a different location and section.
HUGO BOSS had been present in Romania through a franchise agreement for almost 10 years with Interbrands, mass market distribution group owned by the Sarkis family. Poor management and customer service was the reason for the disappointing performance of Boss in Romania for such a long time, especially considering the fact that the German brand has been performing exceptionally well in other Central and Eastern European countries.
HUGO BOSS had been present in Romania through a franchise agreement for almost 10 years with Interbrands, mass market distribution group owned by the Sarkis family. Poor management and customer service was the reason for the disappointing performance of Boss in Romania for such a long time, especially considering the fact that the German brand has been performing exceptionally well in other Central and Eastern European countries.