News

Brian Duffy, CEO of Polo Ralph Lauren Europe and Middle East has confirmed for Italian media ...

Italian fashion house Roberto Cavalli returned to profit in the first half, as a pick-up in ...

The capsule collection created by Karl Lagerfeld for premium Italian shoes brand HOGAN, ...

Italian fashion group MAX MARA, owned by the Maramotti family reported it closed 2009 with ...

Swedish mass fashion retailer H&M has confirmed this week a collaboration with LANVIN. ...

Hugo Boss is cutting the time it takes to bring its collections to the shop floor, in a move ...

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Hugo Boss and Canali represented at the highest standards in Serbia

Review 04 April 2009

One of the pioneers on the Belgrade luxury market, Movem private company opened the first Hugo Boss store 10 years ago. The high level of customer service, the exceptional representation of the collections and the constant attention to maintaining the latest Boss store concept have insured the long term success of the German brand on the Serbia market. This shows once again how important personal involvement and how dedication are crucial to any successful luxury retail business. As a success indicator, the 400 sqm Hugo Boss store in Belgrade is producing a higher turnover than the 1000 sqm Hugo Boss store recently opened in Zagreb, Croatia (the largest Hugo Boss in Europe) and almost double the turnover of Ermenegildo Zegna franchise in Romania. Mention should be made that Zegna has been present on the Romanian market for over 10 years, being set up at the same time as Hugo Boss in Serbia. The huge contrast is even more striking considering the big differences between the economies of the 2 countries and the different evolution in the past decade.
Like the Seitan family in Bucharest with the CANALI store, the Ruzsa family CHRISTIAN DIOR boutique in Budapest, the Trifkovic family takes its business personally, being totally dedicated to HUGO BOSS. This personal attention to the clients and exceptional predictive service will translate in smaller decreases of sales due to the international financial crisis. We believe sales of mono brands in Serbia in 2009 will not decrease by more than 15%, in comparison with the other countries in the Central and Eastern European region, some reaching drops of over 30-40%.

Review

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People

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Analysis

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