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GUCCI launches new campaign on craftmanship and continues to draw on its heritage
News 24 February 2010
GUCCI's brilliant creative director Frida Geannini confirmed in an interview to the Italian media that she will continue to draw her inspiration from the vast heritage of the GUCCI brand which has remained in all its history a brand deeply rooted in Florence and which will never produce outside Italy. She also mentioned the new advertising campaign which features b/w photos of GUCCI artisans at work during the 50's. Ms Giannini also added that the huge archives of GUCCI in Milan will continue to provide invaluable inspiration and creative direction for her.