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Gucci boss on the rise of the shrewd customer

News      05 February 2010
Gucci

Gucci

 
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Robert Polet, boss of Gucci Group has said he has seen a shift in the way customers are approaching the purchase of luxury good. Speaking to the BBC at DAVOS Forum about retaining customer trust in a brand, he said: "People want to know does the promise you give as a brand really stands up".