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GUCCI and Riva launch luxury yacht
News 08 September 2010
Luxury brand Gucci has teamed up with iconic Italian boatbuilder Riva to create the most glamorous boat on the water in celebration of Gucci's 90th anniversary next year. The result is the Aquariva by Gucci, which is being unveiled at the Cannes Boat Show which is taking place this week. The 33ft boat is powered by a pair of 380 horsepower Yanmar engines, and has a price tag EUR 590,000 excluding VAT.
Unlike the classic Rivas the boat mimics, the hull is constructed from GRP, and features a Gucci signature glossy white gel-coat. The mahogany on show, meanwhile, is all Riva, and is covered in 20 coats of varnish.
Frida Giannini, Gucci's creative director, said: "Over the decades the iconic Riva boat has become one of the most evocative images of Italian style. It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita. "It is therefore especially meaningful in Gucci's 90th anniversary year to be able to recognise and celebrate the great traditions and values of both Gucci and Riva through the Aquariva by Gucci."
Unlike the classic Rivas the boat mimics, the hull is constructed from GRP, and features a Gucci signature glossy white gel-coat. The mahogany on show, meanwhile, is all Riva, and is covered in 20 coats of varnish.
Frida Giannini, Gucci's creative director, said: "Over the decades the iconic Riva boat has become one of the most evocative images of Italian style. It is a symbol of a glamorous lifestyle that sparks fond memories of La Dolce Vita. "It is therefore especially meaningful in Gucci's 90th anniversary year to be able to recognise and celebrate the great traditions and values of both Gucci and Riva through the Aquariva by Gucci."