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EMPORIO ARMANI Cafe closes in Budapest, the store likely to follow suit
News 22 June 2010
The EMPORIO ARMANI Cafe, part of the EMPORIO ARMANI store in Budapest closed earlier this week after less than one year in operation. As in most international locations, the EMPORIO ARMANI Cafe in Budapest has failed to present an attractive and coherent restauration concept. The failure of the concept can also to be blamed on the decreasing awareness and reputation of the EMPORIO ARMANI brand, especially due to the fact most of the collections are made in Asia and the pricing level is quite high in the quality/price ratio.
Other EMPORIO ARMANI stores which closed after less than a year of operation were those in Sofia (Bulgaria) and Sao Paolo (Brazil). Recently, international luxury business media has been reporting that EMPORIO ARMANI is one of the worst performing luxury fashion brands in China, store closures being imminent.
EMPORIO ARMANI is the second line of the holding company GIORGIO ARMANI SpA. Most of its international locations are run through franchise agreements.Upcoming Emporio Armani store openings are Bucharest, Romania (September 2010) and Belgrade, Serbia (October 2010).