After Barcelona and Valencia, both opened 2011, Chopard expanded in Spain with its third ...
read more
American hotel chain, Thompson Hotels, known for its contemporary luxury hotels in the US, ...
read more
Despite the negative impact of a strong Franc, Swiss watch exports reached a record 16 billion ...
read more
Talking to The Economic Times, Mr PRS Oberoi confirmed his company tapped renowned American ...
read more
World's leading luxury group, LVMH announced record results for 2011, with salea reaching ...
read more
Italian luxury house of Loro Piana, known for its iconic cashmere ready to wear and accessories ...
read more
Crisis makes HERMES sell in outlet
News 18 May 2009
Steps away from Milans famous luxury highstreet Montenapoleone one could notice this week signs of a temporary outlet location of Hermes, a brand which rarely makes discounts in its own stores and has never sold in outlets, even specialized luxury outlet centers.
Crisis seems to have had a strong impact and even brands such as Hermes are very keen on reducing their stocks and therefore ensure a healthy balance.
We noticed how clever Hermes set up this temporary space, reinventing the logo and designing a special one, to clearly differenciate from the original, well known and recognized logo. The famous bags have been replaced by white transparent bags with the specially designed logo. The location is open for 2 days and all products are discounted up to 80%, a previously unseen figure in an Hermes branded store.
It came as no suprise to notice that over 60% of the merchandise was apparel, especially ladies, which is also the least successful division of Hermes products.