After Barcelona and Valencia, both opened 2011, Chopard expanded in Spain with its third ...
read more
American hotel chain, Thompson Hotels, known for its contemporary luxury hotels in the US, ...
read more
Despite the negative impact of a strong Franc, Swiss watch exports reached a record 16 billion ...
read more
Talking to The Economic Times, Mr PRS Oberoi confirmed his company tapped renowned American ...
read more
World's leading luxury group, LVMH announced record results for 2011, with salea reaching ...
read more
Italian luxury house of Loro Piana, known for its iconic cashmere ready to wear and accessories ...
read more
Creating the Anti ''It'' bag
Opportunities 08 August 2010
Formerly at Mulberry where he was creator of ''it'' bags, Stuart Vevers is now Creative Director of Spanish luxury accessories brand LOEWE which is owned by the LVMH Group. He is reviving the brand by utilizing simplicity over bling and functionality over flash.
One of his newest creations: a leather version of an ordinary brown paper grocery bag for about $1,045. He's making a point of using the same bag shapes season after season—the opposite of "it" bags' short fashion cycle. And he's made sure that Loewe bags are lightweight, under two pounds. "It's kind of taking the bag back to its purest functionality," Mr. Vevers says. For Loewe, Mr. Vevers decided he wanted to strip the bag down. "Luxury was becoming a word that was so overused" . The brand has recently been re-launched in the US, where it hasn't been sold in 10 years.
from WSJ Europe