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CARTIER confirms European luxury market recovery
News 19 July 2010
In a recent interview to The Prague Post, CARTIER CEO Mr Bernard Fornas confirmed the recovery of its sales in Europe, mostly due to the return of tourist. Mr Fornas said the ''Americans are back because the strength of the dollar, and the Japanese are back on the strength of the yen. Europe is driven by tourists more than locals. We're strong in those countries where tourists like to travel in Europe''.
In the interview, Mr Fornas also ruled out any brand diversifications or co-branding and gave the example of hotel branding proposals from the Middle East. He also added that part of Cartier's success is due to the unique branding and product development, with no designer or ambassador speaking or representing Cartier and one single collection for all international markets.