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ARMANI defies current crisis and continues its development strategy
News 11 October 2009
Amid the unfolding international crisis, GIORGIO ARMANI continues its dynamic development strategy, blending diversification with a clever branding strategy. From the Armani / Molteni kitchen launched this summer to the announced opening of the first Armani Hotel in Dubai this December, the Armani Group continues to make headlines nowadays by signing on international football superstar Christiano Ronaldo as its image for the underwear line and launching a new mobile phone. It is Armani's third mobile phone developed by Samsung and it features a 3,5 inch ultra brilliant touch screen, Windows Mobile software, 5 mp camera as well as 8 GB memory.