EMPORIO ARMANI opens in Belgrade, Serbia

GIORGIO ARMANI opens its EMPORIO ARMANI store on Thursday this week, in the Serbian capital city of Belgrade. The store is located downtown on Terazje street and covers a surface of 270 sqm. The Emporio Armani store in Belgrade will be operated in franchising by leading regional luxury retailer SPORTINA which is headquartered in Slovenia. The store will include all product lines for men, women and children, as well as the Armani Jeans and EA7 lines.

Earlier this year, Sportina also opened the Burberry franchised store in Belgrade and the company operates the 2.000 sqm luxury multibrand store XYZ within the USCE shopping mall, downtown Belgrade.