EMIRATES and VisitBritain launch campaign to attract wealthy visitors to the UK

UAE Emirates Airline and UK VisitBritain are preparing to launch a dedicated advertising campaign in China, India, the UAE and Singapore with the aim of attracting “affluent” 35 to 55 year old international travellers.

The joint multi-platform campaign will roll out in press, online, direct e-mail marketing and a dedicated microsite. The creative will showcase luxury products and destinations that can be experienced in Britain including the MayFair Hotel in London, St Andrew’s in Scotland and Bodysgallen Hall in Wales.