Emilio Pucci reports sales growth, reaching a turnover of 100 million euros in 2012
In less than 3 years, Italian luxury fashion house Emilio Pucci (majority owned by LVMH) has doubled its turnover from 46,7 million euros to 100 million euros in 2012. As a priority, Emilio Pucci is focusing on expanding its new retail concept inaugurated earlier this year in New York, on Madison Avenue, designed in collaboration by Creative Director Peter Dundas and French architect Joseph Dirand.
With a reported 20% sales decrease in its home market, Italy, Emilio Pucci is concentrating its expansion on Asia, with new store openings this year, in Jakarta and Beijing. The U.S. remains a strong market for Emilio Pucci, especially through wholesale, becoming one of the most important brands in the portfolio of department store chains such as Neiman Marcus and Saks Fifth Avenue.