Emilio Pucci opens new flagship boutique in Rome, Italy

Italian luxury fashion maison Emilio Pucci (owned by LVMH) inaugurated earlier this week its new flagship store in Rome, on Piazza di Spagna.
The concept of the store, created by architect Joesph Dirand, unveils a universe inspired by the Renaissance allure and luxury of Palazzo Pucci, the Maison’s headquarters in Florence, yet also boldly redraws it with the signature exuberance, sensuality and modernity of the Pucci collections.

The new Emilio Pucci boutique in Rome extends on two floors covering 150 sq mt and features a full product assortment: ready-to-wear, small leather goods, accessories, scarves, eyewear and shoes. The ground floor is distinguished by an abstract 3D interpretation of Pucci’s 1966 maze-like Torre print, recreated in two-tone crushed marble Terrazzo flooring inlaid with the Emilio signature in bronze.