Emilio Pucci opens new boutique in Capri

Italian luxury fashion house of Emilio Pucci has opened a new boutique in Capri, 65 years after it established its first store on the island. The boutique is located on the iconic shopping street Via Camerelle.

The space pays tribute to the brand’s link with Capri featuring walls covered with black-and-white archival images, shot on the island, portraying models sporting Pucci’s creations.

The boutique, whose concept is specifically designed for the location, is conceived as a neutral canvas to emphasize the colors and prints typical of the island.

Emilio Pucci boutique Capri