EMILIO PUCCI inaugurates flagship in Milan and launches men’s capsule collection online (updated)

Italian fashion maison Emilio Pucci, owned by LVMH, inaugurated this week its flagship store in Milan on Via Amedei. During the Sprin Summer fashion week, Pucci also presented a few menswear looks within its main womens collection. The company has embarked on a major development plan, with the arrival of a new CEO, Ms Alessandra Carra, formerly at Ralph Lauren and a new Commercial Director, Ms Paola Properzi Curti, arriving from Roberto Cavalli. (April 3rd 2011)

The Emilio Pucci men’s capsule collection which includes shirts, cotton trousers and shorts bearing a remix of Pucci classic prints and colours, is available online, exclusively on the maison’s website. Earlier this month, the Pucci website has also seen navigation improvements as well as the launch of an Iphone application. The e-commerce website of Pucci is handled by leading Italian luxury online retailer Yoox.