Emaar’s new BLVD project sells out on launch day

Dubai’s Emaar Properties, the developer behind the Burj Khalifa – the world’s tallest building – is likely to launch further residential projects in the Downtown Dubai area after its latest project sold out its entire portfolio of 542 units on the first day of sales, it was confirmed on Sunday.

All 542 units released for sale off-plan at the The Address The BVLD serviced residences were sold out on the first day, with customers queuing up to two days in advance to place an order at the Emaar Sales Centre in Downtown Dubai.

The Address The BLVD will have 200 hotel rooms and 542 serviced residences including studios, one, two, three and four-bedroom units. Prices ranged from US$ 299,500 for a studio to over US$1.6m for a 4-bedroom unit. Real estate sources indicate that over half of buyers are Chinese.

Downtown Dubai, The Address The BLVD Hotel & Residences