Elizabeth Arden unveils smart pop-up in Singapore

Elizabeth Arden has launched a pop-up store in Singapore, featuring a smart mirror and an interactive wall that tells the history of Elizabeth Arden, outside Robinsons at The Heeren to mark the roll-out of its latest product.

The pop-up retail space which was developed  is embedded with state-of-the-art in-store analytics hardware and software, and adopts a holistic approach driven by measurement of returns on experience through technology.

The pop-up remains open until 18 September.