Elisabeth Arden announces major re-branding this Fall and expansion of SPAs
American beauty products group Elisabeth Arden, which posted a 5,5% growth rate in its revenue for the first 9 months of fiscal year ending 31st March, reaching a total of 791 million euros, has announced for September this year several strategic new initiatives, including a rebranding of the company’s products, to include the name of the company founder, Red Door (the company’s signature SPA brand) and New York, as well as the appointment of a famous global make up artist and spokeswoman (Rebecca Restrepo – celebrity make-up artist in the U.S.).
The company’s new identity, including Red Door SPAs will be rolled out interntionally, with several pop up SPAs in major beauty stores this Fall. One such temporary SPA will be set up on the fifth floor of La Rinascente department store in Milan, in September. The company’s first Red Door Spa in Europe is likely to open in Milan, Italy, within the near future, according to Marco Ficarelli, General Manager of Elisabeth Arden for France and Italy.