Elie Saab opens new flagship store in London
Elie Saab has recently opened its first flagship store in London, in Mayfair in a neoclassical listed building at 24 Bruton Street. The building hosts all of Elie Saab’s collections: on the ground floor, the wedding and ready-to-wear lines and the accessories (handbags, small leather goods, footwear, scarves and fragrances); on the first floor, the ready-to-wear evening and cocktail dress area, while the haute couture salon, accessible directly from the street with its own private entrance, is located on the second floor.
Architects studio RDAI have designed the interiors, creating a sophisticated atmosphere featuring a marble staircase, a sculpted wood fireplace, Empire-style furniture in walnut and bronze, gold-coloured brass chandeliers and mirror wall-panelling.
In London, Elie Saab has been represented at Harrods. The brand plans other store openings for 2017.