Elie Saab opens first U.S. store in New York on Madison Av

Elie Saab has announced the opening of its first flagship store in America.  Located on Manhattan’s Madison Avenue, the new outpost is the first in an updated retail strategy and a continuation of an ongoing collaboration with design agency RDAI, that also designed Saab’s recently-opened stores in London and Paris.

In total, the new American flagship spans 2,400 square feet set over two floors and has a minimal, serene feel—reflecting the design house’s signature aesthetic of modern femininity. A sweeping sculptural staircase anchors the store and each floor is segmented into display modules for different product offerings.

According to a statement from Elie Saab, the space is meant to “encompass movement, fluidity, and discovery in every space.” There’s no word on if the brand has plans to roll out a second American store any time soon, but with more designers heading to the West Coast, our bets would be on a second location on Rodeo Drive or Melrose Place in Los Angeles in the next couple of years.